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FranklynLegal Intelligence
The EDPB adopted Guidelines 1/2025 on legitimate interest in January 2025:
1. Controllers must conduct a three-step test: purpose, necessity, and balancing EDPB 1/2025
2. Direct marketing can qualify as legitimate interest but requires opt-out mechanisms EDPB 1/2025 §45
Note: These guidelines are still subject to public consultation until March 2025.
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